fun & funky art, cards and cool stuff
Why Plan B

Steve Lozoya, founder of Plan B, has received many accolades for his design and letter artwork. Since the launch of Plan B in 2009 we have already shipped all around the globe with excellent customer feedback and satisfaction. In addition, he has been commissioned to build pieces for retail signage, store fronts and commercial work.

A few kind words from fans…     
  • “ your artwork and my sign…so fun, it gives me inspiration everyday”  ~ Katie W,  San Jose, CA    
  • “The skateboard sign you made for my son was the only thing he took to college”  ~ Mia I, Los Angeles, CA 
  • “Found my new place to buy all my birthday gifts…every recipient has loved them…on number 6”  ~ Janae C, Los Gatos, CA 
  • "Your cards are the best...they make me look forward to the next show to restock."  ~ Marli O, San Francisco, CA 
Plan B was not launched by choice. I was a tenured executive in the high-tech industry and became part of a downsizing. When life gives me limes I usually make margaritas, and the same was in this case. I took this opportunity and turned to my Plan B... photography. Initially, I wanted to promote my photography, and get a photography book published. Many book publishing art directors told me that I should put my creative energy into making greeting cards. I thought it would be something I did for a year to promote myself as a photographer. However, I fell in love with the alternative greeting cards industry, and decided to continue with the business. From the cards grew the letter art signs and everything else we design. 

No one knows what life can throw at you….so what is your plan b?
Margs Anyone? Cheers!